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In 2023,

In 2023,, a specialist in programmatic job advertising, reported an increase in both the clicks and applications per job listing, while the median cost per click for job advertisements dropped to a record low. Specifically, the cost per click decreased to 25 cents by the end of 2023, a significant reduction from 0.35 in 2022 and 0.40 in 2021. Concurrently, job postings saw an average of 100 clicks and 10 applications, signaling a growth in the job seeker market.

Further insights revealed by include:

  • A 19.5% increase in the median apply rate from 2022, with the apply rate being the percentage of job ad clickers who proceed to submit an application.
  • A year-over-year decrease of 25.6% in the median cost per application, settling at $17.40 by the end of 2023.

Sergej Dergatsjev, CEO of, commented on the findings: “The recent years have undoubtedly been a whirlwind for those in talent acquisition. For the first time post-pandemic, we’re observing encouraging trends, moving away from the volatile job market of the recent past towards more favorable recruiting conditions with lower costs and improved results.”

The report from analyzed job advertisement data across Belgium, the Netherlands, France, and Germany, encompassing over 37 million job ad clicks and 3 million applications from more than 1000 employers. also highlighted the broader economic context, noting Europe’s avoidance of recession in 2023 amidst cooling interest rates. This scenario aligns with the Federal Reserve’s aim for a “soft landing”. The analysis further pointed out a slowdown in employer demand for labor as interest rates rose and economic prospects became murkier.